History of Advertising

Our industry has a rich history. Explore some of its most notable moments here.

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Evolution of the Advertising 机构 Business

4A’s 研究 illustrates changes in the ad agency industry, including agency revenue, 就业增长, and share of ad expenditure by medium.

Florida’s oldest, largest, independent advertising agency announces major milestone

Edelman surveys consumers around the world to learn the level of trust they have for business, 政府, 媒体, 和非政府组织.

Peter Field’s Seven Lessons for Advertising During a Recession |

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

Defining Moments in 机构 History | In-Housing In-Context

玛莎Appel, 前高级副总裁, 4A’s 研究 looks at the history of house agencies to gain perspective on the current era of in-housing.

的见解 from 4A’s 研究 | Sonic 品牌 Comes in With a Ping

Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.

的见解 from 4A’s 研究 | Where the 机构 Jobs Are

玛莎Appel, 前高级副总裁, 4A’s 研究 uses her expertise in 政府 data to examine the most current employment data for advertising, 市场营销, and public relations firms to rank the top cities for agency employment. Reasons behind changes in rankings, impact of the recession, and a look towards the future of agency employment are included in this article

Defining Moments in 机构 History | Decade of 机构 Mergers, 外国入侵, and the Rise of Holding Companies

Discover why the 1980s saw a transformation of the agency landscape in a dizzying frenzy of mergers.

Defining Moments in 机构 History | The Bankruptcy that 改变d 机构 Media Relations Forever and the Demise of Sole Liability

Learn how one agency’s bankruptcy changed the entire client-agency-媒体 ecosystem.

Defining Moments in 机构 History | Of Sex and Ice Cubes: The Great Subliminal Advertising Scare

Read about the myth of subliminal advertising and what the 4A’s did to combat it.

Defining Moments in 机构 History | Madison Avenue: Place or Mindset?

Find out why Madison Avenue had long been synonymous with the advertising agency business in this piece from 玛莎Appel, 高级副总裁研究服务.

Defining Moments in 机构 History | The Worst 机构 Receptionist Job EVER

Become the most interesting person at your next agency happy hour by reading this short history of agency names from 玛莎Appel, 高级副总裁研究服务.

Defining Moments in 机构 History | Agencies Join the Ticker Tape Parade

Learn about the big decade of agency IPOs in this piece from 玛莎Appel, 高级副总裁研究服务.

Defining Moments in 机构 History | Birth of the RFP

Learn the history behind the RFP in this piece written by 玛莎Appel, 高级副总裁研究服务.

Defining Moments in 机构 History | Evolution of Media Unbundling

4A’s 研究 is launching a new series focusing on defining moments in agency history. This introductory piece highlights the factors that gave rise to the 媒体 agencies of today.


There’s been a serious decline in commercial jingles over the past few years. 背后是什么??

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